Photo courtesy of Freshmax Australia
When Freshmax acquired OzTaste in 2007, they were exposed to GV Custom Software’s
Pick2Market software package. OzTaste were the first company to introduce Pick
2 Market and Freshmax made the decision to integrate Pick2Market into their
current operations.
Andrew Maughan, National Business Manager for Freshmax Australia, worked closely with GV Custom
Software on the implementation of Pick2Market and the subsequent software modifications
that have taken place.
Andrew says one of the most immediate benefits of using Pick2Market is the visibility
of the full supply chain through one single system, linking the paddock right through
to the end retail customer.
While Freshmax do not use the full capacity of Pick2Market (they do not utilise
the Accounts module), the benefits of having
the marketing arm of the business linked to the packhouses (such as OzPac and Pickworth
Orchards) has been very beneficial.
For example, available stock across a number of growers can be linked to orders
coming in from customers. Therefore one order can be sent out to several different
packers, or alternatively, to internal packers. Growers who pack their own fruit
can be linked to orders via Freshmax’s Pick2Market system while the physical
fruit does not actually come through Freshmax’s operations.
Andrew highlighted some of the experiences when dealing with GV Custom Software.
He mentioned the small business nature of GVCS meant that getting in touch with
people was easy and the response time to queries was quick and issues that arose
were dealt with efficiently. Andrew says one of the greatest positives of the Pick
2 Market system is the high level of flexibility. Enhancements and customisation
can be done to suit the individual business. Of course, the cost of customisation
is higher than an off-the-shelf product, but the advantages of having a tailor-made
system outweigh this. It helps lessen the need to settle for solutions that almost
fit your business needs.
Andrew feels confident in recommending Pick2Market to other companies who would
like greater flexibility and visibility across the full supply-chain.